In 2016, Julio Barrios, at that time leader of operations in Europe for Echez Group, took on the task of diversifying our company and enhancing the dynamic solutions that we already offered to the market, generating a project that has contributed to the fight against piracy in the technology industry.
Thus, was born the Echez Group Brand Protection Division, with which we seek to protect our customers from those resellers of illicit products on any internet platform regardless of industry, geography, or market. With exhaustive research on the current situation of the environment and the experience that has already been developed in our consulting programs on the correct management of software assets to small and medium-sized companies, Julio and his team presented the proposal that would start a worldwide operation.
“Our biggest challenge was to fight a crime without being police or judges, and at the same time protect the identity and IT security of our clients” – says Julio. “We created a protocol seeking to counter the risk of being hacked and managed to anonymously investigate resellers suspected of promoting piracy. This was the basis of our work and what has led us to grow in 22 countries in just 4 years”. – concludes Julio.
And what is Brand Protection in a practical sense? – Brand Protection is a cybercrime prevention unit that reflects our identity and commitment to legality and trade rules in all the countries in which we operate. This service is essential to determine whether or not a reseller is marketing a product illegally.
“It is very interesting that without coercive tools we manage to reduce the amount of illegal product offers in the virtual marketplaces where we work, and the best thing is that we impact the reseller’s behavior, motivating them to act legally,” says Pedro Ochoa, one of our program managers.
It is challenging to face in the virtual market those who look only for their own benefit and ignore the effort of companies and employees who have legally worked in the construction of a brand and its products, and who pay the corresponding taxes to their respective governments.
Within Echez Group’s Trademark Protection Division, we offer three types of services that apply to any product or industry that markets its products online:
- Anti-infringement, for the search, profiling, investigation, and elimination of pirate offers and resellers in virtual marketplaces.
- Brand Analysis, we do massive extraction of information on the internet about any brand or product, and we present it to our client in an understandable and easy way so they can make better business decisions impacting their sales and profitability.
- Partner compliance, we verify how resellers perform the sales process to either recognize them with incentives for their correct offering of the product to end customers or identify partners that need to improve their offer to the market and thus be following what was agreed with the brand. This service could also be offered to brands where their resellers have a physical presence in stores or malls.Our more than 4 years of work in over 120 virtual platforms around the world give us the experience and knowledge to support our clients in their battle against piracy and illegal virtual commerce. Through this service, we support the brand integrity of your company.
