Identify and monitor those markets, products.
Brand Protection
Echez Brand Protection services reduce revenue loss due to counterfeiting, gray market activity, or bad behavior of the distribution channel.
Brand Protection
We accompany our clients in making better business decisions through dynamic reports that consolidate information about their products, resellers, current offers, and other relevant data to increase sales and improve their brand presence.
Benefits:
• Business intelligence and analytics to provide insightful information
• Helps companies understand and manage their brand presence in online channels (offenders, number of channels, stock, selling price, and discounts)
• Makes retailers' sales strategies viable within their digital ecosystem
Anti-Infringement:
We help companies reduce the loss of money from brand infringements such as non-compliance, counterfeiting, and online piracy.
Benefits:
• Brand reputation protection
• Tailor-made solution
• Revenue maximization through legal sales channels
• Conversion of infringers into legal resellers
• Monitoring and detection of repeat infringers
Partner Compliance:
We verify the performance of resellers to recognize them for proper product offerings (online or physical) or to identify those needing improvement.
Benefits:
• Protects our customers' reputation while maintaining the brand promise
• Provide trust in the distribution ecosystem
• Tailor-made solution
• Provides on-site mystery shoppers to validate customer policies
Value Promise
Identify and monitor those markets, products, and companies whose activities damage the brand image and, in turn, develop action plans to mitigate the effects that piracy and the sale of non-genuine products have on the company's profits.
Competitive Advantages
Highly trained
Highly trained personnel with several years of experience in consulting and brand protection
Different countries
Ability to provide services in different countries, and proficiency in various languages
Agile adaptation
Agile adaptation to the client's needs and to the changes necessary to carry out the strategy
Resources
Maximization of resources to manage multiple projects at the same time, at a regional or global level
Positively impact the areas
Database management and comparative analysis of data
Innovation
A mix between technological innovation and human ability
Benefits
Brand presence
In-depth market understanding to optimize brand presence
Intelligent and strategic
Intelligent and strategic decision-making with the use of far-reaching information
Impact of your business
Measurement of the impact of your business and marketing strategies, and Analysis of key market trends
Brand connects
Benchmarking to identify how the brand connects with diverse consumers compared to the competition
Distribution
Compliance with required standards for product distribution
Sales channels
Conversion of potential infringers into legal resellers, and maximizing revenue through legitimate sales channels