In the world of industrial equipment and specialized machinery, your brand is much more than a logo: it’s a symbol of quality, innovation, and trust.
But there’s a growing, silent threat that may be costing you more than you think: counterfeiting, the grey market, and poor distribution practices.
These problems not only harm your reputation, they also translate into millions in losses—often going unnoticed until it’s too late.
The Real Impact of Not Protecting Your Brand
When a customer receives a counterfeit part or equipment of dubious origin:
- They lose trust in your company.
- They may face serious safety risks.
- And in many cases… they’ll blame your brand, even if you weren’t directly responsible.
On top of that, the grey market — original products sold outside your authorized channels — undermines your prices, your distributors, and the consistency of your offer.
Why the Risk Is Greater in the Industry
In this sector, equipment and spare parts often have a high unit value, and every sale lost to an unauthorized channel represents a significant margin loss.
Add to this the fact that modern counterfeits are increasingly difficult to spot—even for experienced users.
The Solution: Smart Brand Protection
At Echez Group, we combine advanced technology with specialized consulting to:
- Monitor both physical and digital markets for counterfeits or grey market activity.
- Detect suspicious price and discount patterns.
- Map and evaluate distributors to ensure they meet your standards.
- Take corrective actions that stop revenue leakage.
The result: complete control over your commercial network and the peace of mind that every sale counts.
Competition is tough, but piracy and the grey market are invisible enemies you can stop today.
Discover how to shield your brand and protect your revenue talking with our experts. Book a meeting
