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Why demand generation is not optional in your digital strategy
In an increasingly dynamic B2B environment, where the lines between physical and digital are blurring, many companies are still waiting for leads to magically appear. The problem is not the digital strategy: it is that demand is not being generated intentionally. The new standard: selling across all channels Today, leading companies no longer rely on a single channel to sell. They combine face-to-face, digital, and remote interactions in a synchronized
Why demand generation is not optional in your digital strategy
In an increasingly dynamic B2B environment, where the lines between physical and digital are blurring, many companies are still waiting for leads to magically appear. The problem is not the digital strategy: it is that demand is not being generated intentionally. The new standard: selling across all channels Today, leading
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