Competitive Intelligence is a tool that helps companies improve their recognition and positioning in the market through analytical reports of the competition to enhance competitive advantage.
This analysis allows reviewing multiple aspects of the competitive landscape: market, products, supply chain, etc. In short, with competitive Intelligence, you can constantly monitor each of the variables that build and maintain a competitive advantage to increase your business growth.
Our experience in digital transformation processes allows us to affirm that competitive Intelligence is beneficial for marketing and sales teams. It also serves to analyze, based on robust data, how competitors are developing their strategies and increasing their projection within the market.
Boost business performance with competitive analysis
Companies can use technology as their main ally in Competitive Intelligence reports to analyze and increase the growth of their business and thus:
1) Identify which of the biggest competitors within your target market.
2) Understand why they are competitively influencing customers.
3) Learn how they are developing the 5Ps in your market.
4) Gain a better understanding of customer segmentation in your business.
5) Obtain more insight into competitors’ marketing strategies.
6) See what keywords are driving traffic to your competitor’s website.
7) Discover new markets and potential customers.
At Echez Group, we developed a Competitive Intelligence solution that helps companies understand this environment, its challenges and opportunities, correctly use the data to identify their customers and align with them and develop effective strategies.
In conclusion, competitive analysis is vital for your company because it provides you with a preliminary assessment of your company’s strengths and weaknesses relative to those of your competitors. Allowing you to use this information to guide your decision-making process as you strive to achieve your business goals and objectives with the help of technology and big data.
Track the growth of your market with a demo test. Contact us at https://www.echezgroup.com