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Demand in the construction industry is full of effort… and empty of impact.
Is it really easier to develop a real estate project than to build a strategy that generates real sales opportunities? The construction and materials industry doesn’t have a sales problem. It has a problem with how demand is built long before sales ever get involved. For years, growth relied on relationships, sales force strength, and technical reputation. Today, that model is no longer enough to compete in a market where buyers research, compare, and decide long before speaking to a vendor. According to Gartner, B2B buyers
Demand in the construction industry is full of effort… and empty of impact.
Is it really easier to develop a real estate project than to build a strategy that generates real sales opportunities? The construction and materials industry doesn’t have a sales problem. It has a problem with how demand is built long before sales ever get involved. For years, growth relied on relationships, sales force strength, and technical reputation. Today, that model is no longer enough to compete
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