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Top 5 digital reputational risks for brands (and how to prevent them)
Brand reputation is no longer built only with positive publicity, but also with the ability to prevent, mitigate and respond to threats in digital environments. Today, a brand is exposed to risks that can damage its image in a matter of hours (or minutes). Are you prepared to face them? 1. Viral bad publicity A dissatisfied customer An out-of-context video or a negative opinion can quickly go viral, affecting the
Top 5 digital reputational risks for brands (and how to prevent them)
Brand reputation is no longer built only with positive publicity, but also with the ability to prevent, mitigate and respond to threats in digital environments. Today, a brand is exposed to risks that can damage its image in a matter of hours (or minutes). Are you prepared to face them?
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