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Your competitor isn’t the neighbor; It’s E-Commerce: The ‘Retailization’ of agribusiness
The myth that the agribusiness sector is “different” because it gets its boots dirty is killing your profitability. For decades, executives have hidden behind tradition to justify slow, bureaucratic sales processes based on the “courtesy visit.” But I have some uncomfortable news: Your customer no longer compares your service to your direct competitor; they compare it to the last experience they had on an E-Commerce App. Today’s agricultural producer lives
Your competitor isn’t the neighbor; It’s E-Commerce: The ‘Retailization’ of agribusiness
The myth that the agribusiness sector is “different” because it gets its boots dirty is killing your profitability. For decades, executives have hidden behind tradition to justify slow, bureaucratic sales processes based on the “courtesy visit.” But I have some uncomfortable news: Your customer no longer compares your service to
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