By: Julio Barrios COO Echez Group and brand protection expert Digital channels (websites, email, search engines, social networks, and mobile devices) have changed how we do business. According to Influencer Marketing Hub, E-commerce now accounts for more than 14% of total global retail sales. However, this advancement has also led to a significant increase in…
Companies should work closely with software vendors to understand their specific licensing and entitlement models and then implement the right licensing optimization strategies to achieve a greater return on their investment. It is essential to highlight the message for organizations to recognize that vendors have different licensing models and product usage rights, which means that…
Proper software management can significantly impact a company’s success, especially when maximizing investment and minimizing costs. However, organizations need help managing the complexity of the available licensing models and software usage rights. Many companies seek the help of specialized consulting service providers to ensure that they use the software effectively and in compliance with their…
The journey towards digital transformation is challenging, but with the right strategy in place, organizations can benefit by optimizing processes and operations, and automating time-consuming tasks that prevent employees from being more productive and fully developing their skills. Remember that companies are now global and interconnected and need to find ways to embrace digital technology…
Leads, prospects, and opportunities are part of a sales process. But in some cases and within commercial actions, the potential customer may appear immediately, showing an interest in your products or services. With increased competition in the market, it is essential to have a focused approach to demand generation to ensure that your product or…
Technology allows you to automate your company’s workflows, optimizing profit margins and achieving higher productivity levels because the adoption of digital practices is becoming more relevant within companies’ sales and marketing teams. CRMX is a machine for orchestrating and synchronizing B2B marketing and sales campaigns, making the business cycle efficient and profitable. It allows you…
The use of Competitive Intelligence is a Trend for Companies in 2023. We begin 2023 with a challenging economic forecast that has a global impact and presents numerous challenges for companies. Therefore, it is essential to have competitive intelligence in your business strategy to understand your competitors, find new opportunities, forecast market trends more accurately,…
Building a strong brand is essential in e-commerce this year. It sends a powerful message to consumers about a product’s reputation and quality, allowing them to satisfy their needs fully. Taking care of your brand legally through registration is the most critical aspect to keep in mind when differentiating yourself in the marketplace and avoiding…
We begin 2023 with a challenging economic forecast that has a global impact and presents numerous challenges for companies. Therefore, it is essential to have competitive intelligence in your business strategy to understand your competitors, find new opportunities, forecast market trends more accurately, and be at the forefront of your industry. Within the competitive analysis…
For years companies have chosen to implement various methodologies or sales strategies, from door-to-door sales to email. However, many of them have failed. Echez Group, as a global leader in technology and digital transformation services, has implemented over 10 years of effective and efficient sales strategies. Today we want to share with you one of…
