A lot of small and medium size entrepreneurs and businesses overlook brand protection strategies. There are numerous legal, financial, and marketing benefits to brand protection that are often overlooked by smaller businesses. Brand protection strategies can be costly, but they can also provide companies with multiple benefits. These might not seem too important when you…
For years companies have chosen to implement various methodologies or sales strategies, from door-to-door sales to email. However, many of them have failed. Echez Group, as a global leader in technology and digital transformation services, has implemented over 10 years of effective and efficient sales strategies. Today we want to share with you one of…
One of Echez Group’s services is to protect our clients’ brands through different strategies and tools, but what do we protect the brands from? Today we want to tell you about the challenges and issues facing a brand that could be yours. Counterfeiting and piracy Illegal activities related to the infringement of intellectual property…
In 2016, Julio Barrios, at that time leader of operations in Europe for Echez Group, took on the task of diversifying our company and enhancing the dynamic solutions that we already offered to the market, generating a project that has contributed to the fight against piracy in the technology industry. Thus, was born the Echez…
THE COLOMBIAN ENTREPRENEUR, BASED IN THE UNITED STATES AND CEO OF ECHEZ GROUP, HAS BEEN RECOGNIZED IN FORBES’ PRESTIGIOUS LIST OF AMERICAN BUSINESSMEN-ENTREPRENEURS. Weston, FL, USA, and Bogotá, Colombia -Forbes, one of the most recognized business and economics publications worldwide in the economics and business field, has highlighted Edwin Sánchez Arboleda in its…
In the case of micro-decisions/services, Cybersecurity becomes a significant challenge. In the past, in an on-premises environment, a company could quickly isolate itself from the internet and prevent cyber-attacks or significantly reduce its exposure while addressing any present infiltration. As companies gradually move essential systems to the cloud, their capacity to isolate themselves from…
Millenials in the sales funnel Dale Carnegie wrote in his 1936 book “How to Make Friends and Influence People”: “Master’s degrees or doctorates are part of the growth of an individual, but in the end, the only way to get to the heart of your users is through words and personality.” And he was not…
