The use of Competitive Intelligence is a Trend for Companies in 2023. We begin 2023 with a challenging economic forecast that has a global impact and presents numerous challenges for companies. Therefore, it is essential to have competitive intelligence in your business strategy to understand your competitors, find new opportunities, forecast market trends more accurately,…
Building a strong brand is essential in e-commerce this year. It sends a powerful message to consumers about a product’s reputation and quality, allowing them to satisfy their needs fully. Taking care of your brand legally through registration is the most critical aspect to keep in mind when differentiating yourself in the marketplace and avoiding…
We begin 2023 with a challenging economic forecast that has a global impact and presents numerous challenges for companies. Therefore, it is essential to have competitive intelligence in your business strategy to understand your competitors, find new opportunities, forecast market trends more accurately, and be at the forefront of your industry. Within the competitive analysis…
The Excellent Opportunity for Retail in the Metaverse The metaverse, or immersive and sensory virtual space, where people can interact with virtual objects in real life, is a tool of great potential for the new digital economy and especially in the retail industry, where consumers can create, buy, and sell goods in a way that…
How Competitive Intelligence Benefits your Digital Business Competitive intelligence is a process of gathering and analyzing information about the competition. This information can be used to understand competitors’ strengths and weaknesses, strategies, and market position. It is an essential tool for understanding your competitors, their target audiences, and the market in which they operate; helping…
Do you know how to transform competitive analysis into a market advantage? Analyzing competition gives a differential advantage to companies now working in a challenging landscape of new competitive environments that need quick and innovative answers to meet the challenges of today’s market. A competitive analysis allows companies to increase their profitability and improve their…
Competitive intelligence is a digital tool that companies can have to collect data, becoming a resource that allows you to make informed business decisions. Most importantly, it will enable you to find vital information on your direct and indirect competitors and the general environment. Our goal at Echez Group is to let you know how…
Learn why competitive Intelligence boosts your company’s growth Competitive Intelligence is a tool that helps companies improve their recognition and positioning in the market through analytical reports of the competition to enhance competitive advantage. This analysis allows reviewing multiple aspects of the competitive landscape: market, products, supply chain, etc. In short, with competitive Intelligence, you…
Many small and medium-sized entrepreneurs and businesses overlook brand protection strategies. Smaller businesses often overlook numerous legal, financial, and marketing benefits to brand protection. Brand protection strategies can be costly and provide companies with multiple benefits. These might not seem significant when you start, but they will as you grow. Brand protection strategies are becoming…
